The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups By: Todd Saxton, M Kim Saxton, Michael Cloran [Audiobook]

Author: Todd Saxton, M. Kim Saxton, Michael Cloran
Narrated by: Todd Saxton, M. Kim Saxton

What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences. These stories of start-up success are contrasted with stories of start-up failure from start-up graveyards and most notably, the Titanic. Like many of today’s start-ups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent start-up success today.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

243M	The Titanic Effect Successfully Navigating the Uncertainties That Sink Most Startups.m4b
1.3M	The Titanic Effect Successfully Navigating the Uncertainties That Sink Most Startups.pdf
244M	total