The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells, 4th Edition By: Robert W Bly [Audiobook]

Author: Robert W. Bly
Narrated by: Barry Abrams

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers…even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

• Eight headlines that work-and how to use them
• The five-step “Motivating Sequence” for generating more sales and profits
• 10 tips for boosting landing page conversion rates
• 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

General Information
===================
 Title:                  The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
 Author:                 Robert W. Bly
 Read By:                Barry Abrams
 Copyright:              2020
 Audiobook Copyright:    2020
 Genre:                  Audiobook
 Publisher:              Tantor Audio
 Duration:               14 hours, 3 minutes, 17 seconds
 Chapters:               24
Media Information
=================
 Source Format:          Audible AAX
 Source Sample Rate:     44100 Hz
 Source Channels:        2
 Source Bitrate:         126 kbits
 Lossless Encode:        Yes
 Encoded Codec:          AAC / M4B
 Encoded Sample Rate:    44100 Hz
 Encoded Channels:       2
 Encoded Bitrate:        126 kbits
 Ripper:                 inAudible 1.97
Book Description
================
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

766M	The Copywriter's Handbook A Step-By-Step Guide to Writing Copy That Sells, 4th Edition.m4b
4.0K	The Copywriter's Handbook A Step-By-Step Guide to Writing Copy That Sells, 4th Edition.nfo
766M	total