Platform: The Art and Science of Personal Branding By: Cynthia Johnson [Audiobook]

Author: Cynthia Johnson
Narrated by: Cynthia Johnson

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. 

In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. 

Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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Book Information
================
 Title:                  Platform: The Art and Science of Personal Branding
 Book Copyright:         2019 Cynthia Johnson
 Recording Copyright:    2019 Random House Audio
 Publisher:              Random House Audio
 Genre:                  Business & Careers
 Author:                 Cynthia Johnson
 Narrator:               Cynthia Johnson
 Ripper:                 familiarr_Strangerr
 Source Format:          Audible AAXC
 Source Sample Rate:     22.05 kHz
 Source Channels:        2
 Source Bitrate:         64 kbps
 Lossless Encode:        Yes
 Encoded Codec:          AAC
 Encoded Sample Rate:    22.05 kHz
 Encoded Channels:       2
 Encoded Bitrate:        64 kbps
 Encode Size:            179 MiB
 Release Date:           05-Feb-2019
 Duration:               6 hours, 34 minutes, 44 seconds
 Chapters:               14
Book Description
================
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. 
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. 
Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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16K	Platform - The Art and Science of Personal Branding.nfo
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