Mass Communication Theory: Foundations, Ferment, and Future By: Stanley J Baran, Dennis K Davis

Author: Dennis K. Davis

This textbook offers an introduction to the historical development of mass communication theory, providing balanced coverage of both social/behavioral and cultural/critical approaches. The authors systematically explain the differences that exist between researchers who use the different theories and consider the possibilities for collaboration. It concludes with a discussion of current trends in mass communication theory and the effects of globalization. Annotation ©2004 Book News, Inc., Portland, OR

5.7M	Mass Communication Theory_ Foun - Baran, Stanley; Davis, Dennis; .pdf
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