Marketing 5 0: Technology for Humanity By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan [Audiobook]

General Information
===================
Title:   Marketing 5.0
Subtitle:   Technology for Humanity
Author:   Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Reader:   Steve Menasche
Audiobook Copyright:   2021-03-23
Publisher:   Gildan Media
Duration:   7 hrs 8 mins
ISBN:   9781663712110
Subjects:   Nonfiction
File Information
===================
Media Format:   AAC
Total Files:   1
Total Size:   396 MB
Bitrate:   128 kbps
Sample Rate:   44.1 kHz
Channels:   Stereo
Book Description
===================
In Marketing 5.0, the celebrated promoter of the "Four P's of
Marketing," Philip Kotler, explains how marketers can use technology
to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital
transformation of business and the changing behavior of customers,
this book provides marketers with a way to integrate technological and
business model evolution with the dramatic shifts in consumer behavior
that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0
series, Philip Kotler covers the crucial topics necessary to
understand modern marketing, including: artificial intelligence for
marketing automation, agile marketing, "segments of one" marketing,
contextual technology, facial recognition and voice tech for
marketing, the future of customer experience (CX), transmedia
storytelling, the "whatever-whenever-wherever" service delivery,
"everything-as-a-service" business model, Internet of Things and
blockchain for marketing, virtual and augmented reality marketing, and
corporate activism.

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