Lean Customer Development: Building Products Your Customers Will Buy By: Cindy Alvarez [Audiobook]

Author: Cindy Alvarez
Narrated by: Chelsea Kwoka

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research – before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the “ah-ha!” moments that inspire truly great products.

Validate or invalidate your hypothesis by talking to the right people.

Learn how to conduct successful customer interviews play-by-play.

Detect a customer’s behaviors, pain points, and constraints.

Turn interview insights into Minimum Viable Products to validate what customers will use and buy.

Adapt customer development strategies for large companies, conservative industries, and existing products.

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Book Information
================
 Title:                  Lean Customer Development: Building Products Your Customers Will Buy
 Book Copyright:         2014 Cindy Alvarez
 Recording Copyright:    2021 Upfront Books
 Publisher:              Upfront Books
 Genre:                  Business & Careers
 Author:                 Cindy Alvarez
 Narrator:               Chelsea Kwoka
 Ripper:                 familiarr_Strangerr
 Source Format:          Audible AAXC
 Source Sample Rate:     44.1 kHz
 Source Channels:        2
 Source Bitrate:         128 kbps
 Lossless Encode:        Yes
 Encoded Codec:          AAC
 Encoded Sample Rate:    44.1 kHz
 Encoded Channels:       2
 Encoded Bitrate:        128 kbps
 Encode Size:            403 MiB
 Release Date:           05-Feb-2021
 Duration:               7 hours, 24 minutes, 0 seconds
 Chapters:               217
Book Description
================
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.
Validate or invalidate your hypothesis by talking to the right people.
Learn how to conduct successful customer interviews play-by-play.
Detect a customer's behaviors, pain points, and constraints.
Turn interview insights into Minimum Viable Products to validate what customers will use and buy.
Adapt customer development strategies for large companies, conservative industries, and existing products.

20K	Lean Customer Development - Building Products Your Customers Will Buy.cue
404M	Lean Customer Development - Building Products Your Customers Will Buy.m4b
16K	Lean Customer Development - Building Products Your Customers Will Buy.nfo
404M	total