Differentiate or Die: Survival in Our Era of Killer Competition By: Steve Rivkin, Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition By: Steve Rivkin, Jack Trout | Ebooks – Business | EPUB,MOBI,PDF | 2.00 MiB
March 1st 2008 | ISBN: 0470223391 | 272 pages
Author: Steve Rivkin
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
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