The Behaviour Business: How to Apply Behavioural Science for Business Success By: Richard Chataway

Author: Richard Chataway
Narrated by: Ian Pringle

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed.

In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Richard Chataway works for the BVA Nudge Unit, a global consultancy specializing in behavioral change, and has experience in everything, from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture, to developing the world’s most successful stop- smoking mobile app.

General Information
===================
 Title:                  The Behaviour Business: How to Apply Behavioural Science for Business Success
 Author:                 Richard Chataway
 Read By:                Ian Pringle
 Copyright:              2020
 Audiobook Copyright:    2020
 Genre:                  Audiobook
 Publisher:              Harriman House Ltd
 Duration:               7 hours, 5 minutes, 52 seconds
 Chapters:               32
Media Information
=================
 Source Format:          Audible AAX
 Source Sample Rate:     22050 Hz
 Source Channels:        2
 Source Bitrate:         63 kbits
 Lossless Encode:        Yes
 Encoded Codec:          AAC / M4B
 Encoded Sample Rate:    22050 Hz
 Encoded Channels:       2
 Encoded Bitrate:        63 kbits
 Ripper:                 inAudible 1.97
Book Description
================
If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or dont) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

4.0K	The Behaviour Business How to Apply Behavioural Science for Business Success.cue
44K	The Behaviour Business How to Apply Behavioural Science for Business Success.jpg
194M	The Behaviour Business How to Apply Behavioural Science for Business Success.m4b
4.0K	The Behaviour Business How to Apply Behavioural Science for Business Success.nfo
194M	total