Winning Minds: Secrets from the Language of Leadership By: Simon Lancaster [Audiobook]

Author: Simon Lancaster
Narrated by: Glen McCready

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. 

In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there’s never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.

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Book Information
================
 Title:                  Winning Minds: Secrets from the Language of Leadership
 Book Copyright:         2015 Simon Lancaster
 Recording Copyright:    2020 Audible, Ltd
 Publisher:              Audible Studios
 Genre:                  Business & Careers
 Author:                 Simon Lancaster
 Narrator:               Glen McCready
 Ripper:                 familiarr_Strangerr
 Source Format:          Audible AAXC
 Source Sample Rate:     44.1 kHz
 Source Channels:        2
 Source Bitrate:         128 kbps
 Lossless Encode:        Yes
 Encoded Codec:          AAC
 Encoded Sample Rate:    44.1 kHz
 Encoded Channels:       2
 Encoded Bitrate:        128 kbps
 Encode Size:            392 MiB
 Release Date:           25-Feb-2020
 Duration:               7 hours, 11 minutes, 31 seconds
 Chapters:               31
Book Description
================
Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. 
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.

4.0K	Winning Minds - Secrets from the Language of Leadership.cue
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