Why Design Is Hard By: Scott Berkun, Bryan Zug

Author: Scott Berkun, Bryan Zug

“When you play a video game, you’re in control. You design and decide everything. We’re told this is how design careers unfold – that our ideas will be adored and we will influence big decisions. But this is not how the real world works. What we call designing is in reality mostly advising. We make things as suggestions for other powerful people—clients, executives, and project teams—and they often ignore our expertise. This is why design is hard.

But it doesn’t have to be this way. In this potent, humorous, real-world–based book by design-industry veterans Scott Berkun and Bryan Zug, you’ll learn how to use the skills you already have to navigate, negotiate, and influence the people, power, and systems that currently hold you back in organizations.”