Value Proposition Design: How to Create Products and Services Customers Want By: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and 1 more

Author: AscentPrint

Value Proposition Design by Alexander Osterwalder (2014) is a comprehensive guide to designing compelling products and services.
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Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with.
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However, coming up a product that helps customers complete these jobs and tasks is only the beginning.
Disclaimer
This book is a SUMMARY.
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It’s meant to be a companion, not a replacement, to the original book.
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Please note that this summary is not authorized licensed, approved, or endorsed by the author or publisher of the main book.
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The author of this summary is wholly responsible for the content of this summary and is not associated with the original author or publisher of the main book.
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If you’d like to purchase the original book, kindly search for the title in the search box.