The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy By: Mim Eichler Rivas, Steve Stoute [Audiobook] | Audiobooks – Business | MP3@128kb/s | 1.27 GiB
2014-04-03 | ASIN: B00JG27WU4 | english | 11h59m
Author: Steve Stoute, Mim Eichler Rivas
Narrated by: Kerry Washington
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer – the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” – one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
440K Cover.jpg 660M Steve Stoute - The Tanning of America.mp3 4.6M The Tanning of America - 01 - Chapter 1.mp3 38M The Tanning of America - 02 - Chapter 2.mp3 55M The Tanning of America - 03 - Chapter 3.mp3 48M The Tanning of America - 04 - Chapter 4.mp3 53M The Tanning of America - 05 - Chapter 5.mp3 71M The Tanning of America - 06 - Chapter 6.mp3 63M The Tanning of America - 07 - Chapter 7.mp3 72M The Tanning of America - 08 - Chapter 8.mp3 74M The Tanning of America - 09 - Chapter 9.mp3 67M The Tanning of America - 10 - Chapter 10.mp3 50M The Tanning of America - 11 - Chapter 11.mp3 50M The Tanning of America - 12 - Chapter 12.mp3 440K cover.jpg 1.3G total
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