Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It By: Tien Tzuo, Gabe Weisert [Audiobook]

Author: Tien Tzuo, Gabe Weisert
Narrated by: Dan Woren, Tien Tzuo

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation – and the real opportunity – is just beginning. 

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. 

Today’s consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. 

But how do you turn customers into subscribers? As the CEO of the world’s largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy – or risk being left behind. 

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: 

• Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. 
• Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. 
• Caterpillar uses subscriptions to help solve problems – it’s not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you’ll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Includes a bonus PDF with charts, images, and graphs.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

72K	Subscribed-Cover.jpg
264K	Tien Tzuo - Subscribed - 001 - Subscribed.mp3
84K	Tien Tzuo - Subscribed - 002 - Dedication.mp3
6.7M	Tien Tzuo - Subscribed - 003 - Introduction.mp3
11M	Tien Tzuo - Subscribed - 004 - Chapter 1.mp3
16M	Tien Tzuo - Subscribed - 005 - Chapter 2.mp3
15M	Tien Tzuo - Subscribed - 006 - Chapter 3.mp3
15M	Tien Tzuo - Subscribed - 007 - Chapter 4.mp3
15M	Tien Tzuo - Subscribed - 008 - Chapter 5.mp3
17M	Tien Tzuo - Subscribed - 009 - Chapter 6.mp3
19M	Tien Tzuo - Subscribed - 010 - Chapter 7.mp3
9.0M	Tien Tzuo - Subscribed - 011 - Chapter 8.mp3
7.1M	Tien Tzuo - Subscribed - 012 - Chapter 9.mp3
9.7M	Tien Tzuo - Subscribed - 013 - Chapter 10.mp3
12M	Tien Tzuo - Subscribed - 014 - Chapter 11.mp3
18M	Tien Tzuo - Subscribed - 015 - Chapter 12.mp3
14M	Tien Tzuo - Subscribed - 016 - Chapter 13.mp3
9.8M	Tien Tzuo - Subscribed - 017 - Chapter 14.mp3
8.1M	Tien Tzuo - Subscribed - 018 - Chapter 15.mp3
12M	Tien Tzuo - Subscribed - 019 - Addendum.mp3
1.2M	Tien Tzuo - Subscribed - 020 - Acknowledgements.mp3
328K	Tien Tzuo - Subscribed - 021 - Closing.mp3
888K	Tien Tzuo - Subscribed.pdf
213M	total