Subprime Attention Crisis : Advertising and the Time Bomb at the Heart of the Internet By: Tim Hwang [Audiobook]

Author: Tim Hwang
Narrated by: Matt Godfrey

From FSGO x Logic: a revealing examination of digital advertising and the internet’s precarious foundation

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising – the beating heart of the internet – is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself – much like subprime mortgages – is wildly misrepresented. And if online advertising goes belly-up, the internet – and its free services – will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, s will change the way you look at the internet, and its precarious future.

FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

General Information
===================
Title:   Subprime Attention Crisis
Subtitle:   Advertising and the Time Bomb at the Heart of the Internet
Author:   Tim Hwang
Narrator:   Matt Godfrey
Audiobook Copyright:   2021
Publisher:   Penguin Random House Audio Publishing Group
Series Name:   FSG Originals x Logic
Duration:   3 hrs 51 mins
ISBN:   9780593454107
Subjects:   Business, Sociology, Technology, Nonfiction
File Information
===================
Media Format:   MP3
Total Files:   4
Total Size:   105 MB
Bitrate:   64 kbps
Sample Rate:   44.1 kHz
Channels:   Stereo
Book Description
===================
From FSGO x Logic: a revealing examination of digital advertising and
the internet's precarious foundation
In Subprime Attention Crisis, Tim Hwang investigates the way big tech
financializes attention. In the process, he shows us how digital
advertisingthe beating heart of the internetis at risk of
collapsing, and that its potential demise bears an uncanny resemblance
to the housing crisis of 2008. From the unreliability of advertising
numbers and the unregulated automation of advertising bidding wars, to
the simple fact that online ads mostly fail to work, Hwang
demonstrates that while consumers' attention has never been more
prized, the true value of that attention itselfmuch like subprime
mortgagesis wildly misrepresented. And if online advertising goes
belly-up, the internetand its free serviceswill suddenly be
accessible only to those who can afford it. Deeply researched,
convincing, and alarming, s will change the way you look at the
internet, and its precarious future.
FSG Originals  Logic dissects the way technology functions in
everyday lives. The titans of Silicon Valley, for all their utopian
imaginings, never really had our best interests at heart: recent
threats to democracy, truth, privacy, and safety, as a result of
tech's reckless pursuit of progress, have shown as much. We present an
alternate story, one that delights in capturing technology in all its
contradictions and innovation, across borders and socioeconomic
divisions, from history through the future, beyond platitudes and PR
hype, and past doom and gloom. Our collaboration features four brief
but provocative forays into the tech industry's many worlds, and
aspires to incite fresh conversations about technology focused on
nuanced and accessible explorations of the emerging tools that
reorganize and redefine life today.

124K	Subprime Attention Crisis-Cover.jpg
21M	Subprime Attention Crisis-Part01.mp3
33M	Subprime Attention Crisis-Part02.mp3
30M	Subprime Attention Crisis-Part03.mp3
23M	Subprime Attention Crisis-Part04.mp3
4.0K	Tim Hwang - FSG Originals x Logic - Subprime Attention Crisis (2021).nfo
106M	total