Bet on Talent: How to Create a Remarkable Culture That Wins the Hearts of Customers By: Dee Ann Turner Read more
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money By: James H Gilmore, B Joseph Pine II Read more
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love By: Anthony Kennada Read more
Fanocracy: Turning Fans into Customers and Customers into Fans By: David Meerman Scott, Reiko Scott Read more
Hardball Selling How to Turn the Pressure On, Without Turning Your Customer Off By Robert L Shook Read more