Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work By: Ted Brader Read more
Dog Whistle Politics: How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class By: Ian Haney-L*pez Read more
The Articulate Advocate: Persuasive Skills for Lawyers in Trials, Appeals, Arbitrations, and Motions By: Brian K Johnson, Marsha Hunter Read more