Power Prospecting: Cold Calling Strategies for Modern-Day Sales People By: Patrick Henry Hansen

Author: Patrick Henry Hansen

Patrick Henry Hansen’s Power Prospecting draws on some of history’s most compelling moments to teach modern prospecting principles–Aristotle’s banishment from Plato’s Academy, Robert Bruce’s victory at the battle of Bannockburn, mountain man John Colter’s miraculous escape from Blackfeet Indians, and more. Beginning each chapter with a captivating historical event, Power Prospecting both informs and entertains. Build a B2B pipeline, improve teleprospecting and selling skills, increase lead generation, referrals, and executive networking.