Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It By: April Dunford

Author: April Dunford
Narrated by: April Dunford

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.

So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it. 

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:

• What are the five components of effective positioning
• How to instantly connect an audience to your offering’s value
• How to choose the best market for your products
• How to use three distinct styles of positioning to your advantage
• How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.

General Information
===================
 Title:                  Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
 Author:                 April Dunford
 Read By:                April Dunford
 Copyright:              2020
 Audiobook Copyright:    2020
 Genre:                  Audiobook
 Publisher:              Ambient Press
 Duration:               3 hours, 31 minutes, 16 seconds
 Chapters:               9
Media Information
=================
 Source Format:          MP3
 Source Sample Rate:     44100 Hz
 Source Channels:        1
 Source Bitrate:         64 kbits
 Lossless Encode:        No
 Encoded Codec:          Fraunhofer FDK AAC
 Encoded Sample Rate:    44100 Hz
 Encoded Channels:       1
 Encoded Bitrate:        64 kbits
 Ripper:                 inAudible 1.97
Book Description
================
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isnt a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.
So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your products secret sauce and then sell that sauce to those who crave it.

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