Nawabs, Nudes, Noodles India Through 50 Years of Advertising By: Ambi Parameswaran [Audiobook]

Author: Ambi Parameswaran
Narrated by: Suyash Barve

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country’s culture, politics and economy in the last 50 years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From ‘Only Vimal’ and ‘Jai Jawan Jai Kisan‘ to ‘Jo biwi se kare pyaar‘ and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

General Information
===================
 Title:                  Nawabs, Nudes, Noodles: India Through 50 Years of Advertising (Unabridged)
 Author:                 Ambi Parameswaran
 Read By:                Suyash Barve
 Copyright:              2022
 Audiobook Copyright:    2022
 Genre:                  Audiobook
 Publisher:              Audible Studios
 Duration:               9 hours, 5 minutes, 46 seconds
 Chapters:               25
Media Information
=================
 Source Format:          AAC
 Source Sample Rate:     22050 Hz
 Source Channels:        2
 Source Bitrate:         63 kbits
 Lossless Encode:        No
 Encoded Codec:          LAME MP3
 Encoded Sample Rate:    22050 Hz
 Encoded Channels:       2
 Encoded Bitrate:        96 kbits
 Ripper:                 inAudible 1.97
Book Description
================
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years.
From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

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