Herd: How to Change Mass Behaviour by Harnessing Our True Nature By: Mark Earls [Audiobook]

Author: Mark Earls
Narrated by: Dennis Holland

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal.

Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

To open the mind of the business listener, Herd provides a host of unusual examples and anecdotes, from Peter Kay to Desmond Tutu, Apple to UK sexual health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

38M	01 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 01 of 12.mp3
23M	02 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 02 of 12.mp3
25M	03 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 03 of 12.mp3
25M	04 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 04 of 12.mp3
25M	05 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 05 of 12.mp3
17M	06 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 06 of 12.mp3
37M	07 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 07 of 12.mp3
26M	08 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 08 of 12.mp3
24M	09 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 09 of 12.mp3
26M	10 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 10 of 12.mp3
25M	11 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 11 of 12.mp3
19M	12 - Earls, Mark - Herd How to Change Mass Behaviour by Harnessing Our True Nature - Part 12 of 12.mp3
1.2M	Earls, Mark - Herd accompanying PDF.pdf
20K	cover.jpg
305M	total