Gamification Marketing for Dummies By: Zarrar Chishti [Audiobook] | Audiobooks – Business | MP3@128kb/s | 544.37 MiB
2020-12-22 | ASIN: 1705249507 | english | 9h45m
Author: Zarrar Chishti
Narrated by: Gary Tiedemann
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That’s why gamification is so successful – customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
- Use games to increase customer engagement and marketing results
- Learn how to choose or commission the right games for your market
- Plan and execute a successful gamification strategy
- Learn from data generated inside your game for valuable market insights
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
336K 001 Opening Credits.mp3 240K 002 Publisher's Note.mp3 1.3M 003 Limit of Liability-Disclaimer of Warranty.mp3 1.3M 004 Introduction.mp3 1.5M 005 About this Book.mp3 660K 006 Foolish Assumptions.mp3 1.2M 007 Icons Used in this Book.mp3 592K 008 Beyond the Book.mp3 620K 009 Where to Go from Here.mp3 424K 010 Part 1- Introducing Gamification Marketing.mp3 1.7M 011 Chapter 1- Gamifying Your Marketing Strategy.mp3 5.2M 012 Seeing What Gamification Can Do in Marketing.mp3 11M 013 Understanding How Gamification Differs from Other Online Marketing Tactics.mp3 5.0M 014 Stepping Up Your Current Marketing.mp3 896K 015 Chapter 2- Getting to Know Gamification Models.mp3 24M 016 Exploring Your Options.mp3 12M 017 Creating the Perfect Gamification Campaign Settings.mp3 7.0M 018 Avoiding the Big Mistakes.mp3 636K 019 Part 2- Beginning Your Gamification Marketing Quest.mp3 1.7M 020 Chapter 3- Identifying Your Target Audience.mp3 4.5M 021 Defining Your Audience.mp3 5.8M 022 Taking a Closer Look at Your Current Customer Base.mp3 17M 023 Mining Your Social Media Accounts.mp3 1.4M 024 Chapter 4- Increasing Engagement in Your Campaign.mp3 12M 025 Establishing User Rewards and Achievements.mp3 20M 026 Encouraging Sharing Among Your Audience.mp3 1.1M 027 Chapter 5- Budgeting Your Development.mp3 6.0M 028 Setting Your Budget.mp3 15M 029 Gathering Your Team.mp3 888K 030 Chapter 6- Getting to Know the Technology.mp3 19M 031 Choosing a Foundation for Your Campaign.mp3 28M 032 Keeping Up the Communications.mp3 8.2M 033 Considering Testing Issues.mp3 424K 034 Part 3- Executing Your Gamification Plan.mp3 1.4M 035 Chapter 7- Making Your Game a Reality.mp3 11M 036 Choosing the Perfect Gamification Model for You.mp3 6.8M 037 Determining Your Target Market.mp3 7.7M 038 Embedding Goals into the Game.mp3 5.6M 039 Building in Loyalty Rewards.mp3 1.4M 040 Chapter 8- Selecting the Right Components.mp3 14M 041 Making Sense of the Game Development Process.mp3 13M 042 Assembling Your Team.mp3 12M 043 Preparing the Technical Strategy.mp3 984K 044 Chapter 9- Launching and Promoting Your Game.mp3 3.3M 045 Scheduling the Right Time to Launch.mp3 6.5M 046 Perfecting Your Landing Page.mp3 11M 047 Leading Up to T Minus Zero.mp3 35M 048 Launch Day- Aiming the Spotlight on Your Game.mp3 468K 049 Part 4- Monitoring Real-Time Events and Data After You Go Live.mp3 1.6M 050 Chapter 10- Capturing All the Data.mp3 14M 051 Establishing a Portal to Your Data.mp3 8.7M 052 Knowing Which Data You Should Be Capturing.mp3 8.3M 053 Following the User Journey.mp3 5.6M 054 Gaining Valuable User Feedback.mp3 1.5M 055 Chapter 11- Analyzing and Applying Data.mp3 2.3M 056 Understanding the Why and How of Data Analysis.mp3 11M 057 Extracting Your Campaign Data.mp3 8.7M 058 Applying Intelligent Big Data.mp3 4.2M 059 Getting Help from Predictive Analysis.mp3 9.4M 060 Maintaining Control of Your Data.mp3 860K 061 Chapter 12- Avoiding Data Overload.mp3 13M 062 Watching Out for Maximum Capacity.mp3 9.9M 063 Dealing with Data Failure.mp3 5.8M 064 Applying the Best Development Practices.mp3 424K 065 Part 5- Preparing for Your Next Gamification Quest.mp3 1.2M 066 Chapter 13- Failing Up- Learning from Your First Quest.mp3 13M 067 Taking a Hard Look at the Results.mp3 9.8M 068 Researching for the Future.mp3 3.8M 069 Shaping the Future.mp3 2.6M 070 Chapter 14- Relaunching Your Gamification Marketing Campaign.mp3 4.2M 071 Understanding Why You May Want to Relaunch Your Campaign.mp3 17M 072 Tweaking Your Gamification Campaign.mp3 2.4M 073 Knowing When to Shut It All Down.mp3 472K 074 Part 6- The Part of Tens.mp3 1.3M 075 Chapter 15- Ten Best Gamification Marketing Examples.mp3 1.9M 076 Starbucks- Starbucks Rewards.mp3 2.3M 077 Chipotle- A Love Story Game.mp3 2.3M 078 Nike- Nike+ FuelBand.mp3 1.4M 079 M&M’s- Eye-Spy Pretzel.mp3 1.6M 080 Target- Wish List.mp3 1.2M 081 Citroën- Game of Scroll.mp3 1.3M 082 Coca-Cola- Shake It.mp3 1.7M 083 Netflix- Black Mirror- Bandersnatch.mp3 1.5M 084 Nissan- CarWings.mp3 1.1M 085 Magnum- Pleasure Hunt.mp3 1.2M 086 Chapter 16- Ten Common Gamification Marketing Mistakes.mp3 1.7M 087 Offering an Unengaging User Experience.mp3 1.4M 088 Leaving Your Audience Screaming, “Help!”.mp3 1.2M 089 Having a Flawed Game Structure.mp3 1.4M 090 Leaving the User Waiting.mp3 1.2M 091 Scoring Pointless Goals.mp3 2.1M 092 Not Establishing Clear Big Data Goals.mp3 2.8M 093 Looking Great on the Desktop, but Not So Much on Mobile.mp3 2.0M 094 Not Checking Up on Absentees.mp3 2.2M 095 Missing Out on Social Interaction.mp3 1.5M 096 Launching Without Marketing.mp3 1.4M 097 Chapter 17- Ten Benefits to Gamifying Your Marketing.mp3 1.1M 098 Building Brand Awareness.mp3 2.6M 099 Increasing Reach.mp3 1.1M 100 Instantly Appealing to a Younger Audience.mp3 1.3M 101 Driving Engagement.mp3 1.0M 102 Injecting Fun into Your Brand.mp3 1.2M 103 Influencing Customer Behavior.mp3 1.3M 104 Accruing Big (Customer) Data.mp3 1.2M 105 Personalizing Brand Experiences.mp3 1.6M 106 Building Customer Loyalty.mp3 1.7M 107 Gathering Great Customer Feedback and Research.mp3 680K 108 End Credits.mp3 52K cover.jpg 545M total
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Keywords: Gamification, Marketing, for, Dummies, Zarrar, Chishti, AudiobookDownload from Nitroflare
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