Follow the Feeling – Brand Building in a Noisy World | 169M | Audiobooks – Business
Author: Kai D. Wright
Language: English, English
Description:
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
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2.8M 00 Preface.mp3 1.2M 00-1 Acknowledgments.mp3 7.7M 00-2 Introduction.mp3 4.3M 01 inside out.mp3 4.7M 02 Going Haywire.mp3 6.7M 03 Resonance Versus Share of Voice.mp3 6.0M 04 Creativity Applied Strategically.mp3 8.1M 05 Communication As A System.mp3 13M 06 Lexicon Triggers.mp3 14M 06-1 Refinery 29.mp3 11M 07 Audio Cues.mp3 13M 07-1 INTEL.mp3 12M 08 Visual Stimuli.mp3 12M 08-1 Kit Kat.mp3 10M 09 Experince Drivers.mp3 12M 09-1 Ulta.mp3 15M 10 Cultural Connections.mp3 13M 10-1 Age when Point of View Matters.mp3 3.9M 11 Following the Feeling.mp3 5.3M 9781469076041 Follow the Feeling.pdf 169M total
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