Bargaining for Advantage: Negotiation Strategies for Reasonable People By: G Richard Shell

Author: G. Richard Shell

The tools you need to negotiate effectively in every part of your life. “Essential reading for executives who negotiate themselves or manage those who do. Bargaining for Advantage provides a powerful framework for understanding negotiation situations…Perhaps best of all, Shell’s book is fun to read.” – Efrem Zimbalist, III, CFO, Times Mirror Company